校企合作系列丛书:商贸英语综合教程

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《校企合作系列丛书:商贸英语综合教程(上册)(应用英语专业)》以真实的商贸项目为线索,围绕建立贸易联系、寻找客户、贸易磋商、安排生产、商检及出口许可、样品与原材料跟踪、产品包装、国际贸易结算、货物托运、保险、报关出口、清关单证和交单单证的缮制、结汇和核销程序、退税等主要业务环节展开,详尽介绍进出口贸易活动内容,以期帮助学生掌握国际贸易的每笔交易从发生、发展到结束的整个流程。每个单元以几个板块围绕一个主题通过形式多样的训练,培养学生用英语进行商贸业务交际的能力。教学内容以商务领域从业人员所需的职业技能为核心,坚持理论与实训环节的衔接和融合。
书    名
校企合作系列丛书:商贸英语综合教程
作    者
纵瑞昆 张蕾
出版日期
2013年5月1日
语    种
简体中文, 英语
ISBN
9787307107762
外文名
Business English Integrated Course
出版社
武汉大学出版社
页    数
154页
开    本
16
品    牌
武汉大学出版社有限责任公司

校企合作系列丛书:商贸英语综合教程内容简介

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《校企合作系列丛书:商贸英语综合教程(上册)(应用英语专业)》强调以培养学生的职业能力为主旨,在学习商贸基础知识的基础上,注重学生运用英语的交际能力和处理业务的技能,培养学生用英语捕捉经济信息的能力。

校企合作系列丛书:商贸英语综合教程图书目录

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Unit One The Organizational Structure of a Business Firm
  Part One Listening in
  Part Two Speaking
  Part Three Texts
  Part Four Grammar
  Part Five Writing Skill
  Part Six Reading Comprehension
  Part Seven Corporate Culture
  Unit Two Business Relationship Establishment
  Part One Listening in
  Part Two Speaking
  Part Three Texts
  Part Four Grammar
  Part Five Writing Skill
  Part Six Reading Comprehension
  Part Seven Corporate Culture
  Unit Three Foreign Trade Negotiation
  Part One Listening in
  Part Two Speaking
  Part Three Texts
  Part Four Grammar
  Part Five Writing Skill
  Part Six Reading Comprehension
  Part Seven Corporate Culture
  Unit Four Arrangement
  Part One Listening in
  Part Two Speaking
  Part Three Texts
  Part Four Grammar
  Part Five Writing Skill
  Part Six Reading Comprehension
  Part Seven Corporate Culture
  Unit Five Application
  Part One Listening in
  Part Two Speaking
  Part Three Texts
  Part Four Grammar
  Part Five Writing Skill
  Part Six Reading Comprehension
  Part Seven Corporate Culture
  Unit Six Requirement
  Part One Listening in
  Part Two Speaking
  Part Three Texts
  Part Four Grammar
  Part Five Writing Skill
  Part Six Reading Comprehension
  Part Seven Corporate Culture
  Unit Seven Packing
  Part One Listening in
  Part Two Speaking
  Part Three Texts
  Part Four Grammar
  Part Five Writing Skill
  Part Six Reading Comprehension
  Part Seven Corporate Culture
  Unit Eight International Trade Payment
  Part One Listening in
  Part Two Speaking
  Part Three Texts
  Part Four Grammar
  Part Five Writing Skill
  Part Six Reading Comprehension
  Part Seven Corporate Culture
  Appendix Ⅰ Keys
  Appendix Ⅱ 公司/企业部门英文名称
  Appendix Ⅲ 国际贸易专有名词

  
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